Data security in cloud computing is a significant concern for businesses with the growing advancements of AI. With Meta’s launch of its much-anticipated Twitter rival, Threads, it has now tightened the concerns over users’ data privacy. Meta currently has over 3 billion daily users. This new launch has emerged as a potential sanctuary for businesses, social media users, and marketers.
Threads is a straightforward text-based conversation app that lets people compose and share those messages in real-time. It is being compared to Twitter due to its similarities. In both apps, users can engage with the posts they see by liking, replying, sharing posts, and sending direct messages.
✨ Threads is here – a new app where you can share updates and join convos ✨
— Instagram (@instagram) July 5, 2023
However, one notable distinction is that Threads operates within Meta’s larger ecosystem. As a result, app users can keep the same username and follow the same accounts as they do on Instagram. According to Investor’s Business Daily, Meta’s stock has jumped from 2.9 to 294.37% after the launch of the Twitter Rival Threads.
This new update comes in the wake of Twitter’s recent controversy where owner Elon Musk limited the viability of tweets. It had highly hampered the reach. However, concerns over data security breaches remain as Meta (earlier Facebook) had been found guilty of data breaching.
According to a report by Thales and 451 Research, 45% of businesses have experienced a cloud-based data breach or failed audit in the past 12 months. Protecting sensitive data is critical in multi-cloud environments. The majority of IT professionals view encryption as an essential security control. Protecting data from theft is getting complex with the growing advancements in AI tools and cybersecurity threats.
Meta’s new update raises questions about data security in multi-cloud environments. With businesses relying on social media, it’s interesting to see how Meta ensures data security in cloud computing.
Data Security Challenges Faced By Businesses
Social media has so far benefited businesses in increasing brand awareness and humanizing the brand. It has played a significant role in establishing them as thought leaders for different user personas. Social media aids in improving customer retention by fostering relationships built on customer loyalty and trust.
However, one cannot ignore several risks associated with social media for big businesses. For instance, social media data breaches, cyber crimes, and targeted phishing attacks. A notable case of the decade was when Meta was fined €17m for violating EU data privacy laws. It highlighted the volatility of data protection and data breaches in the cloud and public data.
To overcome such issues, businesses across sectors are embracing cloud computing for its numerous advantages. Whether at the early stages of migration or adopting advanced multi-cloud, data security in cloud computing poses a significant challenge.
Protecting data in cloud computing necessitates a different approach. It accounts not only for the threats but also for the complexity of cloud data governance and security models. The business landscape is evolving with the impact of growing social media reliance on cloud data security. It has prompted companies to prioritize strengthening their cybersecurity defenses as part of their digital transformation initiatives.
Within 24 hours of launch, Meta’s new “Twitter Killer” app – Threads, has crossed 50 million users. Threads is a text-based microblogging app with some of its features similar to Twitter. Meta has used its video-sharing app, Instagram’s user base of over 2.35 billion, to get instant sign-ups for Threads.
On Friday, The Verge’s Alex Heath confirmed the app registration numbers, citing internal data from Meta. In a Threads post, he shared that the app had surpassed 48 million user registrations.
Competition Fine, Not Cheating: Says Elon Musk
Elon Musk’s lawyer Alex Spiro has written to Meta CEO Mark Zuckerberg, accusing him of “unlawful misappropriation of Twitter’s trade secrets and other intellectual property.”
— jack (@jack) July 4, 2023
Alex Spiro mentioned in the letter, “Twitter intends to strictly enforce its intellectual property rights and demands that Meta take immediate steps to stop using any Twitter trade secrets or other highly confidential information.”
Twitter has also accused Meta of hiring dozens of former employees who supposedly still have access to Twitter’s trade secrets and other highly confidential information.
Answering the claims, Meta spokesperson Andy Stone said, “No one on the Threads engineering team is a former Twitter employee – that’s just not a thing.”
According to NDTV, the initial publication of this letter occurred in the news outlet Semafor, and there’s no further update on the same.
Threads have become the most formidable contender to Elon Musk-owned Twitter thus far. While numerous potential competitors have surfaced, none have managed to replace Twitter, despite its challenges.
Threads: Growing Popularity & Concerns
Meta’s Threads was launched simultaneously on the App Store and Google Play Store last Thursday. It is important to note that the app is not available in all countries. Meta is yet to introduce the service in the EU due to strict privacy regulations in the region. There’s no confirmation on the date yet.
Nevertheless, the app has succeeded remarkably in various countries, including South Asia. Threads has soared to the top of the list of free iOS apps in India, surpassing WhatsApp and Instagram.
Meta, the owner of Instagram and Facebook, has a well-established track record of replicating products from emerging internet competitors. For instance, its Reels feature imitated TikTok’s popular video app, while its Stories feature mirrored Snapchat’s rise in popularity. It’s interesting to see what features Meta is planning for Threads and how users are going to react to the same.
Threads vs. Twitter: What’s the Difference?
Thread currently lacks certain features that users are accustomed to on other platforms. These include the absence of a chronological feed and the inability to send private messages (DMs). For marketers, Threads can be a big challenge as it currently needs to support advertising, unlike Twitter. However, there’s a chance Meta might include this feature in the coming future. In the days ahead, it is anticipated that the user community of Threads will expand.
There’s another major feature of the account deletion. It is impossible to delete a Threads account without deleting the associated Instagram account. Meta has highlighted the close integration between these two services.
On Threads, individuals can share text and links, as well as engage with others by replying to or reposting their messages. This feature resembles the services provided by Twitter.
Why Cloud Migration Is Important To Protect Data?
There are severe cloud migration challenges faced by businesses. Cloud migration is crucial for data protection due to the increasing prevalence of data breaches. Even large corporations are not immune to these incidents. To safeguard sensitive information, businesses must transition from traditional databases to cloud migration.
It offers enhanced security features, such as encryption, access controls, and advanced monitoring systems. By migrating to the cloud, organizations can benefit from robust data protection measures implemented by reputable cloud service providers.
Depending on the chosen cloud provider, it could reside anywhere in the world. Whether adopting a public or hybrid cloud, the potential for cloud security issues arises at every stage. It also includes data preparation, migration, and storage within the cloud itself. Therefore, a comprehensive step-by-step cloud migration process is necessary to successfully address these concerns and secure data.
Data security in cloud computing is the priority at every stage of the data lifecycle. It encompasses application development, deployment or migration, and cloud environment management. The primary risks lie in cyberattacks and data breaches.
Cloud data security employs a combination of technological solutions, policies, and procedures to protect cloud-based applications, systems, and associated data. It helps to protect cloud-based applications, and systems, and ensure confidentiality, integrity, and availability.
Confidentiality safeguards data against unauthorized access and disclosure. Integrity protects against unauthorized modifications, and availability provides uninterrupted access to data when needed. By considering these aspects, organizations can enhance data security through cloud migration.
The transition from traditional storage to cloud migration allows improved resilience, efficient data backup, and disaster recovery capabilities. It ensures that data remains secure even in evolving cybersecurity threats.
Will Meta’s Twitter Rival Threads Track User Data?
According to DigiDay, at Meta’s Performance Summit in London last week, they neither confirmed nor denied anything about the app. However, they said it would track user data, which has seriously raised concerns over data security.
Meta’s Threads claims to address these issues by being a decentralized app. Decentralized platforms prioritize privacy and security, as user data is not stored on centralized servers. Instead, it is distributed across a network, making it harder to access. Despite these efforts, some users and the EU are still unconvinced. While Threads has been launched in the U.S. and the U.K., it won’t be available in the EU. Due to the stricter GDPR regulations, as stated by Ireland’s Data Protection Commission (DPC), it will take some time.
Amidst the data privacy concerns, Threads has become an instant hit. Meanwhile, rival Twitter has started giving statements for the newly launched Meta’s Thread. Recently, Twitter’s new CEO Linda Yaccarino tweeted on Thursday after the new Threads app’s launch, stating that users built the Twitter community and were “irreplaceable.” She added that while Twitter is often imitated, the Twitter community can never be duplicated.
On Twitter, everyone’s voice matters.
Whether you’re here to watch history unfold, discover REAL-TIME information all over the world, share your opinions, or learn about others — on Twitter YOU can be real.
YOU built the Twitter community. 🙏👏 And that’s irreplaceable. This…
— Linda Yaccarino (@lindayacc) July 6, 2023
Protect Data From Theft With Cloud Migration
Even if one doesn’t consider the previous history of Meta, it would be too early to judge their intentions. Nonetheless, in the wake of Twitter’s restrictions, Meta’s decision to launch Threads is a strategic move that makes sense. Even though it won’t allow running ads, it ensures a seamless experience, despite its similarities to Twitter.
Social media threats not only target users but also pose risks to business data. After all, businesses rely on these platforms for marketing and customer engagement. Therefore, businesses must consider adopting cloud migration to adapt to the growing vulnerabilities of the digital world. Thus it’s crucial to safeguard sensitive information and protect data from theft through cloud migration. This involves implementing robust security measures like encryption, access controls, and incident response plans.
There are 7-step cloud migration strategies. It’s important to acknowledge that the specifics of a cloud migration strategy may vary. It depends on the organization’s unique requirements, the complexity of the applications, and the chosen cloud provider.
When doing so, choose the right cloud service provider and take the necessary precautions. It’s essential to note that many cloud solutions lack built-in security features necessary for data security in cloud computing. If you encounter any challenges in choosing the right cloud service provider, feel free to reach out to Inferenz experts. We will assist you make an informed decision.