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Salesforce data migration guide

What is Salesforce Data Migration: Importance and Best Practices

Salesforce data migration may seem like a straightforward copy-paste task at first, but in real-world settings, it can take a lot of work for successful execution. You can compare salesforce data migration with the art of cooking an intricate dish. Like a chef selecting and combining ingredients with utmost care to create a dish, salesforce data migration requires meticulous planning and strategic execution to be perfect.

Moving enterprise data from one system to another requires careful planning and well-thought-out solutions. It is important to maintain accuracy while dealing with a platform like Salesforce. Salesforce data migration thus requires making constant changes to the application and the database.

It is important to remember that moving data to Salesforce can be among the trickiest tasks, with its difficulty varying according to the data’s size, accuracy, and format. While important, the actual data migration process is only one problem component. The most complex parts are usually the ones that come beforehand. 

In this guide, we will explore what Salesforce data migration is and the best practices for a successful setup.

What is Salesforce?

Salesforce is a top cloud-based Software-as-a-Service Provider. It deals in marketing automation, customer service, analytics, and application development. Salesforce also offers a powerful customer relationship management (CRM) tool and a suite of other effective enterprise applications. 

Its quick setup (usually taking only a few weeks) makes it a popular tool with organizations as opposed to traditional CRMs, which take up to a year to install. Salesforce is incredibly user-friendly and allows organizations to concentrate more on usage rather than figuring out complexities. 

Its customization feature allows users to fit their programs into Salesforce per their requirements. Many businesses have been and continue to move data to Salesforce.

What are the Key Features of Salesforce?

Salesforce data migration bears the following key features. We can condense its top features into the next four points:

  • Data Management: 

Account Management: This provides a comprehensive perspective on communications and interactions with customers.

Lead Management: This involves keeping tabs on and refining leads and marketing initiatives.

  • Content and Insights:

Content Management: This feature lets you oversee and extract data (knowledge) from content and social media.

Sales Data and Forecasting: This service provides real-time forecasting and quick access to sales data for insights and decision-making.

  • Reporting and Automation:

Dashboards and Reporting: This feature lets you access comprehensive reports as well as instantaneous performance metrics.

Workflow and Approvals: This facilitates flexible approval workflows and process automation.

  • Collaboration and File Management: 

File and Sync Share: Makes content tracking, collaboration, and file sharing simple.

What is Salesforce Data Migration?

Salesforce Data Migration is the transferring of data from Salesforce to various locations, including other databases, data warehouses, and/or other applications. This procedure helps with data optimization and purification besides data movement. Data after Salesforce data migration is identifiable by the following features:

  • Relevance: Customized and tailored data that meets specific requirements.
  • Accuracy: Salesforce data migration leads to clean and error-free data.
  • Accessibility: Access to transferred data is available to all authorized users.
  • Uniqueness: There are almost zero data duplicates leading to integrity.
  • Reliability: The data is consistent, valuable, and dependable.

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Why Use the Salesforce Data Migration Tool?

Companies choose to migrate data to Salesforce for various reasons, such as replacing antiquated database systems, integrating advanced technologies, and working with other apps or storage systems. Moreover, it is necessary to combine different systems to improve overall infrastructure efficiency. 

Salesforce data migration also aims to modernize traditional systems with advanced features like cloud computing or IT modules. Since data migration is important to businesses, it must be under supervision and management, especially when moving to more sophisticated platforms like Salesforce. 

This is because moving data to Salesforce involves its own set of challenges, such as the time-consuming nature of transferring records from old systems to new ones. Salesforce data migration is carried out in a similar vein to make data retrieval a one-click process. For a smooth data transfer, data design and execution must be carried out beforehand with precision.

Best Practices for Setting Up Successful Salesforce Data Migration

Salesforce Data migration can be set up for success in three phases. A proper understanding of these phases, along with execution, will help you decipher whether or not the salesforce data migration was successful. The three phases will be Preparation, Migration, and Quality Assurance. 


The first step for Salesforce data migration is preparation. It is an important phase and is considered a crucial part of the best practices for a perfect data migration experience. It entails planning and creating migration plans with deadlines and dependencies. For progress tracking in this phase, it is important to work with the project manager. It will also help if you make sure that the Salesforce build for the project is complete before attempting to transfer data to Salesforce.

During the preparation phase, you need to answer some planning questions first. Questions related to data supply schedules, data formats, subject matter experts, data security concerns, and middleware or ETL tool selection. Data cleaning, data mapping, and data analysis documentation should be specified at this phase. Overall, the migration of data to Salesforce will be smooth with a perfect preparation setup.

Data selection is another important part of the first phase. It involves the data needed for Salesforce data migration alongside its data source. Data collection and utilization, on the other hand, determines what information should be stored in Salesforce. It would be best if you also look into the methods used by different departments (Sales, Service, Marketing, and Finance) for data collection at this phase.


The steps to data migration are fewer. Thus proving that to conduct Salesforce data migration properly, the initial steps hold greater importance. However, the approach for data transfer for Salesforce remains dependent on several factors:

Project Team Expertise: Choosing the best practice depends, by and large, on the makeup of your project team. A team should include both developers and administrators. Knowledgeable team members are better equipped to handle Salesforce’s complicated data migration methods. 

Data Volume: The amount of data needing migration is an important factor to consider. Larger datasets may require more reliable and effective data transfer technologies, guaranteeing an accurate and fast migration.

Data Complexity: The method chosen for Salesforce data migration is influenced by the complexity of the data and the degree of variation between the data source model and the Salesforce data model. More complex data structures could call for specialized mapping and migration methods.

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Quality Assurance

A proper environment is essential for Salesforce data migration, user acceptance testing (UAT), and quality assurance. Post-data migration, the reliability of data, its format, and integrity within the Salesforce structure must be investigated. Since UAT is commonplace following migration, remember to keep testers available. Ensure they are allotted a reasonable amount of time to prioritize testing for business intent during UAT rather than just ticking off the technical checkboxes. 

This stage will help identify steps that failed either during the preparation or during Salesforce data migration. A failure in the preparation phase means you must take iterative steps. In the same way, any other issues need quick resolution. Maintaining quality will only help users engage in data best practices.

Ensure Salesforce Data Migration Success 

To sum up, the secret to a successful Salesforce Data Migration is careful planning and phase-by-phase implementation. Making sure that the data is accurate is crucial from preparation to data mapping and purification. Cooperative testing that is in line with corporate objectives is essential. A smooth transition depends on addressing mistakes as soon as they arise and setting aside enough time for comprehensive testing.

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At Inferenz, our data migration specialists assist companies with data migration from beginning to end, including planning, testing, executing, auditing, backing up, and designing. Let our experts at Inferenz assist your enterprise in migrating your on-premise data to the cloud, inching you closer to your enterprise goals. For more information, feel free to contact us today!

Salesforce data migration 2023