Skip links
AWS and F1 Partner Up to Bring More Data Insights news

AWS and F1 Transforming the Fan Experience with Data-driven Insights

Formula 1 (F1) is no longer just a high-speed racing spectacle; it’s now a data-driven revolution, thanks to the partnership between F1 and Amazon Web Services (AWS). In a sport where milliseconds matter, AWS has brought a wealth of data insights to fans, taking the F1 experience to a new level of excitement.

F1 is a sport built on numbers, and the F1 cars themselves are bristling with over 300 sensors, generating a staggering 1.1 million data points per second. These data are vital in understanding driver performance, strategy, and the overall outcome of a race. In 2018, F1 initiated a long-term partnership with AWS to revolutionize the sport by harnessing the power of the cloud and data analysis.

AWS’s “working backward” model, designed to meet fan expectations, started a journey to bring fans closer to the action. Using AWS machine learning technology, the F1 Insights project was born, offering fans real-time data-driven insights into the sport.

What are the Highlights of the Partnership Between AWS and F1?

One of the highlights of this partnership is the “Battle Forecast,” which predicts when a chasing car will be within striking distance of the car it’s trying to overtake. Predictive pit stop strategies and insights into how drivers manage their electrical energy have enhanced the viewing experience. Moreover, “Alternative Strategies” simulations allow fans to explore different race scenarios.

https://www.youtube.com/watch?v=zzk2AiTyY-I

The partnership has transformed the fan experience, expanded F1’s digital footprint, and improved internal operations. With its 96 different services and solutions, the AWS framework has paved the way for F1 to continue delivering data-driven insights that educate and entertain fans, enhancing the sport’s broadcast graphics.

F1’s partnership with AWS has transformed the sport’s DNA, offering unprecedented insights and a thrilling viewing experience for fans. As the collaboration continues to evolve, F1 enthusiasts can look forward to more data-driven excitement on the track.

Inferenz believes that we are yet to utilize AWS to its maximum potential. AWS keeps surprising us with brand-new features and insights. It keeps making AWS a gem in the data analytics and migration field. For more relevant info on how we use AWS, start your project with us today!