AI-Driven Pricing and Analytics for Global
Online Retail Firm
90,000+ items
offered online across
categories
500+
employees across North
America
50B
transaction rows migrated
Business Case
Leadership wanted quicker insight and a single source of truth. Here were some of the existing issues
Data silos
Sales, stock, and promo files lived in separate systems—making every report a hunt.
Long waits
Teams queued nightly SaS jobs and still relied on third-party extracts for ad-hoc questions.
Pricing blind spots
No clear view of how discounts pushed or hurt demand and margin.
80% faster
dashboard
creation
Hourly loads replace overnight
batches
90% fewer manual
data pulls
One Snowflake view ends ad-hoc
extracts
15% uplift promo-margin accuracy
Pricing guided by elasticity signals
Our Solution
We built a cloud warehouse and price-elasticity engine in 100 days that consisted of the following components:
Cloud warehouse
Python and Airflow landed 50 billion SaS rows in Snowflake, ready for near-real-time queries.
Unified reporting
Tableau pulls Hyperion data directly, aligning reports across departments.
Price elasticity modelling
Python models test price moves and highlight margin risk before campaigns launch.
Reusable ingestion framework
New data sets plug in fast; no rewrite needed.