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Predictive Analytics

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Predictive Analytics

Data is the new currency. Inferenz makes it possible for you to make quicker and smarter decisions, in less time. By putting data and analytics at the core, we help you capitalize on your data. We improve your bottom line. Not knowing what happened and why it happened can cost you your business. And to take corrective actions you need evidence. Your data is an invaluable asset because it captures the history of your business and what enabled you to create happy customers. Every deal acquired, every customer complaint, milestones that create a repository of learnings. Our Predictive analytics solutions capture your data flow and analyses each bit of information to generate predictive models to reduce risks and increase profitable customers.

Areas of Expertise

Marketing Analytics

Attribution Modelling

Customer Analytics

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FAQs related to Predictive Analytics

There are more than plenty reasons why companies need predictive analytics. Bringing and keeping customers is probably the strongest reason of them all. Predictive analytics empowers you to identify signs of dissatisfaction and the scope to improve your customer experience before they leave. It identifies profitable customers, helps in more effective decision making, perform predictive maintenance, predict and help diffuse risks and even predict demand for price optimization.

One of the most common challenges that businesses face is that they approach it as a traditional form of analytics. Predictive analytics uses historical data, machine learning, and Artificial Intelligence (AI) for generating pre-emptive measures. Companies usually struggle with predictive analysis due to a lack of expertise. They also face challenges in adopting the technology because of is apparent complicity.

It depends on how best you have used it to your advantage. Because the best of the systems can significantly improve your business while the not so good ones cause damage. A basic process starts with defining the need. Then it analyses existing data to identify patterns that are used to create rules which is trained to apply patterns on new data. This new data is then used to make predictions.