Challenges
- Delays in accessing centralized information
- Identifying proper marketing channel to get more sales conversion
- Analyzing incremental revenue by marketing campaign/efforts
- Inventory out of stock situations
Solutions
- Built analytics solutions which integrates information from different sources using data virtualization tool
- Implemented Self Service BI tool
- Built predictive analytics solution for customer segmentation, marketing channel effectiveness
Benefits
- 100% information availability in near real time.
- Increased conversion by 15% in Catalog and Email Channel using predictive analytics
