Data Engineering and Predictive Analytics E-commerce company

Snowflake

Python

PowerBI

Challenges

Delays in accessing centralized information
Identifying proper marketing channel to get more sales conversion
Analyzing incremental revenue by marketing campaign/efforts
Inventory out of stock situations

Solutions

Built analytics solutions which integrates information from different sources using data virtualization tool
Implemented Self Service BI tool
Built predictive analytics solution for customer segmentation, marketing channel effectiveness

Benefits

100% information availability in near real time.
Increased conversion by 15% in Catalog and Email Channel using predictive analytics